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CPO's Direct Response and Infomercials Marketing Approaches

If you're interested in learning more about CPO's approach to direct marketing and infomercials advertising challenges, download Direct Hits below. Direct Hits details client success stories, providing in-depth case studies and testimonials from clients who have worked with CPO for many years.

Chances are your computer already has Acrobat Reader. But if it doesn't, click the link below for the latest free version.

Direct Hits Issue Number One

  • Joe Sugarman Takes BluBlockers into Retail
  • How NordicTrack Keeps Track
  • Making Trade Magazines and Radio Pay Out (Sonicare)
  • Telemarketing: The Key to D.R. Success (Cancer Treatment Centers of America)
  • Conduct Dozens of Media Tests On a Tiny Budget (American Master Products)

Direct Hits Issue Number Two

  • Free Samples Can Build Business (Arkopharma/French Parad'ox)
  • Keep Testing to Keep Growing (John Deere)
  • Hit a Tiny Target in Broad Media (Alien Wedge)
  • Use D.R. to Drive Retail (LitterMaid)
  • Take Time to Plan Before Launching (Peak Value TeleCard)

Direct Hits Issue Number Three

  • Build Your Short-Form Muscles (American Telecast/Total Gym)
  • D.R. Saves Brand at Retail (CigArrest)
  • A Better Way of Buying (Phonics Game)
  • These Leads Are For the Dogs (Invisible Fence)
  • Give TV a Second Chance (First Horizon Equity Lending)


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