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As
Seen on TV and Direct Response Television Options
The changing landscape of television offers thousands of as seen on TV and direct response television (DRTV) options. There are now broadcast networks, national cable networks, and over 1200 local television stations. There are paid programming opportunities (infomercials), shopping network segment opportunities along with :30, :60 & :120 short-form television commercial spots available everyday, everywhere. More and more advertising time within all daypart rotations is being made available to direct response and as seen on TV advertisers who can market by the rules. Media planning and buying in the ever-changing DRTV market requires valued media contacts, skillful negotiations based on history and knowledge of what works, flexibility and action. Traditional reach and frequency buying models most often take a back-seat to CPO's DRTV predictive buying model based on a 15-year database of results. |
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Television
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