| Getting
Started with Direct Response and Infomercials Marketing Campaigns
Q.
Is it possible to test direct response marketing campaigns before committing
to a major roll-out?
A.
Not only is it possible it is recommended.
For any Direct marketing campaign to be effective testing is a very
important step. Many variables should be tested, analyzed and revised
prior to a general roll-out.
Q. How should
I budget a Direct Response Marketing campaign?
A. It is highly recommended that a detailed
financial analysis be undertaken to determine your ad allowable based
on objectives and costs. If a campaign can deliver your objectives,
advertising spending should become a function of sales or leads not
budgets.
Q. Which type
of Direct Response Advertising media works best?
A. There is no single best media option.
If your product sale will benefit from a visual tv demonstration tv
Internet streaming video is right. But even after this decision there
are many more considerations such as ideal commercial length, national
vs local and station and daypart.
Q. How much
money should I budget for a media test?
A. In most cases a reliable media test
can be conducted for about $25,000.
|
