infomercials direct response marketing media analysis system

Infomercials Marketing and Direct Response Tools

CPOvernite® is our proprietary Direct Response media analysis system that offers comprehensive program management of all direct response and infomercials campaigns.

Whether it's short- or long-form TV, per inquiry, radio, print or Internet, CPOvernite will handle the data quickly and accurately. The media system is based on a sophisticated schedule/detection/response-matching engine that imports all media activity and transactional data daily via Internet and dialup.

CPOvernite generates management and detailed program reports (see samples) that provide clients critical decision-making information the following morning. The immediacy of this information allows for media buys to be changed the same day if performance criteria are not being achieved. Utilizing CPOvernite, our clients maximize media effectiveness by executing timely revisions to their program, station and daypart schedules. CPOvernite also provides quick, reliable reads for copy, order and price tests.

Weekly Summary: This standard report tracks overall media expenditures and program performance to provide a snapshot of weekly activity and trends.

Media Efficiency Plus: The Media Efficiency Ratio report computes and tracks bottom line performance for every network and station, every day. Dollar values for leads, orders, upsells and other current and future revenue sources are entered into the MER model. CPOvernite matches this data against each individual buy and calculates its bottom line performance.

Media Detection: This report matches media run against media ordered. CPO subscribes to a comprehensive broadcast monitoring service that reports precisely when, where, and what creative runs for every short-form spot on your schedule. This data is imported every morning for the previous day, and then matched against your contracts to determine how much of the schedule ran and to verify that everything ran correctly.

Station Daypart: Broadcast tool that summarizes daypart performance. This report compares expenditure and performance across each daypart purchased and allows buyer to determine trends among various programming hours.

Client Results Analysis: CPO's campaign management expertise can provide clients detailed program reports through CPOvernite for the following morning, immediately highlighting critical decision-making information.