minority participation on web rising

"A New Democracy"

According to a recent release of the latest in three annual studies by The Media Audit, minority participation on the web is rising sharply. Senior citizens and homemakers are joining the web audience at an impressive rate.

Men age 18+ increased by 26% during the past three years
Women now make up more than 48% of the total web audience
44% of African-American households are now on the web
Among Hispanic households, 42% are now on the web
Asians were quick to embrace the web with more than 70% logging on in 2000
Just over 58% of white households visited the web in 2000
Almost 25% of retired households are on the web, an increase of 84% since 1998
37% of households, occupied by those age 50+, are on the web, an increase of more than 51% in three years
43% of homemakers are now on the web
Blue-collar workers increased from 29% in 1998 to 44% in 2000
Working women increased their presence to 63% in 2000
Working mothers recorded similar increases to 63% in 2000
Single parents increased to 49%

According to Robert Jordan of The Media Audit, "The diversification is exciting. We're seeing incredible democratization of the web audience. We're witnessing the roll out of a direct response, interactive medium that will penetrate every segment of the market." www.themediaaudit.com.